Improving Franchise Unit Performance
Posted August 22, 2015
Want your Franchisees to sell more ? Then give them the tools they need:
Franchise Organizations always have a lot of competition. Other franchise brands and independent operators are in every market. Tech-savvy customers are demanding more speed and more convenience. Competition is tough; if a brand wants to grow, they need to leverage software and great business processes to win more deals.
Franchise organizations spend a lot of time and effort collecting the data that they need. Sales statistics for each location, month-over-month sales reports, franchisee sales ranking, closing percentages, lead flow, marketing efforts, coupon redemption, and much, much more.
Every brand collects data, but not every brand utilizes it in a way that can truly improve their Franchisees' performance. If you want to win, you have to understand the game.